Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 6

Health care marketing - Essay Example The quality of a product does not vary over the course of time. Whatever the quality of the product is, it remains what it was at the time the product was purchased. On the other hand, the quality of a service varies at different points in time e.g. an Internet service that shows high speed generally occasionally becomes slow. Since products are a one-time purchase, they have to be provided guarantee with unlike service, that is purchased just as much as and till the time it is paid for. Therefore, marketing a product requires the vendor to establish a guarantee period for it after which, no claims made by the customer would be entertained. Marketing a service requires the vendor to provide the guarantee till the time the service is delivered. Vendors have to be more careful while marketing a product because a customer who has bought the product once might never show up for a second buy if the quality was compromising whereas in the case of service, vendors can and actually do sometimes decline the quality of service temporarily because they know that they can upgrade it in case any claims are